A Product Designer based in LA, turning complex problems into beautiful, user-friendly solutions.

Previously worked on product teams across Cisco, Webex, and IBM.

Featured work

Designing Cisco’s identity platform, unifying authentication across 20+ products into a single experience.

Designed key authentication and onboarding workflows for Cisco’s identity platform, streamlining access management into a cohesive, single-portal experience for IT admins and end users.

Find the official announcement on Cisco's blog.

Cisco Systems

UI, UX, Web, Enterprise, B2B, Internal Tools

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Building reusable components for Webex’s Design System, cutting handoff time between designers and developers by 50%.

Designed and documented atomic UI components and tokens for the Momentum Design System, establishing scalable, product-agnostic patterns used by 150+ designers across the Webex ecosystem.

View the design system

Cisco Webex

UI, UX, Web, Enterprise, Design Systems

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Streamlining Partner Hub customer data validation, reducing setup errors when onboarding customers.

Eliminated global network errors in Webex Partner Hub by introducing proactive location validation into the customer creation flow—slashing setup errors and streamlining partner onboarding.

Cisco Webex

UI, UX, Web, Admin tools, Enterprise SaaS, Internal Tools

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Redesigning the Universal Studios mobile app, updating guest navigation and ticketing into a seamless journey.

Personal Project

Redesigned the mobile app experience to create a clear, stress-free way for first-time visitors to focus on the fun.

UI, UX, Mobile App Design

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Stay tuned, case studies coming soon!

Designing the agent greetings setup in Webex Contact Center, eliminating repetitive intros and reducing agent burnout.

Webex Contact Center

Webex Contact Center empowers agents to record a personalized greeting message that plays automatically at the beginning of every incoming call. Freeing agents from repeating the same introductory message and allows them to focus on addressing customers' need right away.

Find the feature article on Webex Help Center.

UI, UX, Enterprise SaaS, Contact Center, Internal Tools

coming soon

Launching West Cove Co.’s first website, showcasing their portfolio and streamlining intake inquiries for wedding planning services.

West Cove Co

With their wedding planning business growing, West Cove Co needed a more robust digital presence to elevate their brand identity and showcase their portfolio of curated events.

UI, UX, Wedding Planning, 0-to-1, Visual Design

coming soon

About me

Hi, I’m Ken Velarde

A software engineer turned product designer.

I went from writing code to building design systems and crafting full product experiences.

Seven years across engineering and UX at IBM and Cisco taught me how to bridge code and design to ship scalable work with cross-functional teams.

My craft sits at the intersection of design, development, storytelling, and systems thinking.

I care deeply about using thoughtful design to make technology more intuitive, joyful, and human.

Currently in Los Angeles, discovering new restaurants, reading a good book, or catching a movie.

Open to new opportunities or side hustles, feel free to drop me a line @velardekenneth@gmail.com

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